Sundays are all about blogging here at e1evation. My fundamental belief is that blogging is foundational for content marketing success and that a blog should be at the center of everything you do online. Why? Here are a couple of reasons that come to mind at the moment…
- You own your blog. You do not own Facebook. You wouldn’t build your dream home on rented land — why build your brand on something you don’t own and control?
- Blogs give you more control over how you express yourself.
- Websites that blog actively get 7x more traffic than static sites.
It would seem that big brands are starting to get the picture…
The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%). In 2012, blogs are expected to gain the most ground: An additional 28% of brands that don’t currently publish a blog plan to do so in 2012—bringing the percentage of brands that publish a blog to 85%. Social Media – Blogs Top List of Social Media Investments for 2012 : MarketingProfs Article
To my mind, blogging is the ultimate ‘content marketing for thought leadership’ tool. Maybe it’s time you took a page from their playbook and started business blogging as well?! Contact me if you’re not sure where to start…
Here are some of the best blogging articles I found this week…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
http://storify.com/e1evation/trending-topics-for-1-29-2012
Related articles
- 20 Social Media Blogs You Should Read in 2012 (pamorama.net)
- The best of e1evation for the week ending 1/21/2012 (e1evation.com)
- The importance of choosing a niche (thesocialexchange.wordpress.com)
- Social Media Tools & Tech – 15 Tips to Not Lose Your Mind! (pammarketingnut.com)
- The 2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule … – PR Web (press release) (prweb.com)
Todd Lohenry 
Todd, You are amazing in how many links you offer on a topic when you blog about stuff. 😉
Yes I believe Blogging is important for the future of marketing stuff. The catch is with so many blogs out there already, how do you get found or stand out from the crowd.
Especially if more businesses decide to add active blogging to their plate of things they do to market themselves or their stuff.
My potential answers all deal with proper SEO for your blog, but perhaps you’ve got some other ideas.
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No, I think you’re spot on, Ronnie — that’s why I want to continue the convo. I want to be doing Search Engine Optimization [SEO] ‘on purpose’ not on accident — to have a ‘purpose driven blog’ with respect to Rick Warren. 😀
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