97 Ideas for Building a Valuable Platform

Cover of "Glengarry Glen Ross"
Cover of Glengarry Glen Ross

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered…

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post.

Source: 97 Ideas for Building a Valuable Platform

Go to the source if you’d like to consider all 97 ideas. Me? I like #66: “The old “ABC” from Glengarry Glen Ross was “Always Be Closing.” The new ABC is “Always Be Connecting.” Networks are what make selling easier. Your platform is part of how you network.” This is the second time ABC has come up in a couple of days and I was surprised that the person I mentioned it to was not familiar with this scene. It won Alec Baldwin an Oscar… [Warning; Not safe for work!]

For me, ABC means “Always Be Content” marketing – the connecting comes later! Chris has the ideas. I have a repeatable workflow for implementing them. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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