13 Ways Social Media Scares Marketers

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin…

Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social media allows for multi-directional socializing and interaction.

As a result, marketers only control one aspect of the current communications ecosystem while consumers and the public have media platforms that provide low cost content creation and distribution.

Here are thirteen ways social media instills marketers with fear and actionable marketing tips to help your firm overcome it.

1. People can say bad things about us. With social media, every consumer has a media platform, a built-in audience and a megaphone to amplify their message. A disgruntled customer can use his smartphone to capture an incident and quickly distribute it. Actionable Marketing Tactic.  Use social media’s public forum to engage customers and determine how to improve your offering, gather insights for future improvements, and provide additional service where needed.

Source: 13 Ways Social Media Scares Marketers | Heidi Cohen

Go to the source if you want the other 12. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…