Francine Hardaway of Stealthmode Partners has some good thoughts about brand building for beginners here…
So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation that already has a social media team or a fairly savvy marketing department. For you, time is of the essence. You don’t have all day to give to this endeavor which is why you haven’t done it already. So here’s what to do in ten easy steps:
1) If you don’t already own it, buy the domain name for yourself and/or your business. I gave my grandchildren their domain names when they were born.
2) If you have some area of expertise that you would like to showcase, start a blog. Use WordPress or Blogger because they are free, hosted, and have some built in SEO (Search Engine Optimization) juice. Point the DNS to your brand domain. Your domain registrar can help you do this. This will stop your blog’s address from being http://buppythepuppy.wordpress.com and make it http://buppythepuppy.com. (Yes, I branded my golden retriever). Shorter and easier for people who want to go there. And don’t expect traffic or comments. That’s not the objective. Authority is the goal.
No worries, you won’t have to blog every day. Just sit down once a week or so and write 500 words about your field of expertise or your major interest. Or take pictures, make video, or record sound. Just contribute to your blog, and keep the subject matter related to what you want your brand to be known for (fishing experts should not write about wine, even if they love it). Your blog is found by its keywords, so write about something in which the same keywords might occur in almost every post.
I agree with and have applied these 10 steps over the years – you can go to the source if you want the rest. To her observations about blogging I would add this; I’m an advocate of posting every day to drive traffic to my site. I agree that at least once a week, you should do the ‘thoughtful creation post’ about your field of expertise or your major interest. On the other days, however, I think it’s a good practice to showcase other thought leaders in your industry through curation like I did here…