Here’s some important data on consumption, curation and creation from Brian Solis…
According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or equivalent to the ubiquity of those who own DVD players.
While it’s new, its value is not to be minimized. Social media users already number in the hundreds of millions, providing the reach of traditional media but also the precision of one-to-one service and attention. Forrester notes that just a handful of “Mass Connectors” will create 256 billion influence impressions in the US this year.
As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes.
We are the architects of our own experiences and we are also the hubs of relevant content, resembling production foremen as we develop workflows and processes for consuming, curating, and creating content.
Source: The Three C’s of Information Commerce: Consumption, Curation, Creation – Brian Solis
I have been using the first three words in the ‘e1evation workflow’ for almost two years. To these I add ‘connect and converse’ as you see below…
The ‘e1evation workflow’ is a ‘lather, rinse, repeat’ process for content marketing that can help you establish a dominant thought leadership position. If you’re intrigued by Brian’s work and are looking for a ‘practical, tactical way’ to become one of Forrester’s 23% in the creator space, comment or ‘connect’ to discuss how this applies to you and your organization…
- A Simpler Ladder of Social Engagement (33charts.com)
- A Marketer’s Guide to Content Curation (hubspot.com)
- What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing (e1evation.com)
- Content Curation is Disruptive (kauthor.com)
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