Ponder this 2/14/2010

Google Buzz Off
Image by Oversocialized via Flickr

Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises…

“I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who auto-share from one network to another. There is no value in following people who share the same thing on Reader, Buzz, Twitter, Facebook, and so on. Duplication simply amplifies noise and reduces signal.

This is a real problem with social media today. Everyone wants maximum likes, shares, retweets on each and every thing they share. Their hope, understandably, is that each morsel they throw into social media becomes a feast on which everyone will drool.

Well, count me out. If someone is auto-feeding the same thing on all networks, it doesn’t add any value to me to follow them on all networks. Especially if they are not engaging in conversation where their content is landing.” Source: Google Buzz + Reader + Twitter + Facebook = Noise by @ScepticGeek

On to Gina Trapani on adding social media to your already hectic life…

“When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort. Here’s how.” Source: Work Smart: Mastering Your Social Media Life | Fast Company

You’ll have to go to the source to read Gina’s thoughts. If you’re still confused, contact me; imho, few people know more about seamlessly integrating social media into your already hectic life than I do…

Moving on, Mashable has some great insight on your website here…

“What’s the most important piece of your business’s web presence? Your website, of course.

Creating a website requires a good deal of thought; it’s important to plan what information you want on the site, what the layout will look like, and how you’ll connect each piece together.

Think of your website as your hub; it’s what people will see when they look for you. Here are four elements of a successful business web presence that can help ensure that your first impression is a good one.” Source: 4 Elements of a Successful Business Web Presence

We go to Mashable again on the idea of brands and their media…

“One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.” Source: Why Brands are Becoming Media

Finally, Mitch Joel ponders the question inspired by Seth Godin’s new book Linchpin:

“Even as certain industries and sectors claw their way back to some sort of semblance of normalcy, some of your peers are still being laid off, budgets are being slashed and businesses are still grappling with how to do more with less.” Source: How Indispensable Are You? | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image


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