Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA. The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book had to offer. Little did I know (same for most of us I’d imagine) that Cluetrain would be even more relevant over a decade later than when it was first written. Frankly, I can’t think of too many business books that can make that claim, so that in and of itself is really something. Over the past several years I’ve read and re-read Cluetrain a few times and have kept the 95 theses document close at hand. As we all look forward to what 2011 brings, it seems an appropriate time to get reacquainted with the full Cluetrain set of 95 theses albeit with a bit more depth. (one liners such as “markets are conversations” don’t have the same immediate resonance with everyone and thusly some explanation may be required.). So, in in the spirit of getting fully engaged in the Cluetrain mindset that I’m embarking on the project of bringing all 95 of these to life over the next 95 work days.
Dana VanDen Heuvel of MarketingSavant Group is engaged in a rather ambitious project over at his blog, but as I have said so many times before — when Dana talks, I take notes. Follow the ‘via’ link over to his site and track his ’95 days of Cluetrain’ — I know I will…
- Cluetrain Day 1: Markets are conversations (marketingsavant.com)
- Cluetrain Day 2: Markets consist of human beings, not demographic sectors (marketingsavant.com)
- Conversations at Work: Lessons from the Cluetrain (robberthomburg.wordpress.com)