Long before I was a website developer, I was in sales and sales management. The other day, I had a convo with a fellow sales puke and we were discussing the top 3 sales movies of all time. They were, in our opinions, Glengarry Glen Ross, Boiler Room and, of course, Tommy Boy! Here’s the best sales team meeting of all time imho [warning: NSFW!]…
Blake, Alec Baldwin’s sales manager character says ABC means ‘always be closing’, but if you’re a blogger I say ABC means ‘always be curating’!
In my weltanschauung [worldview for those of you behind on your German], blogging, on one level, is little more than the public e-mailing and bookmarking. After all, what is a blog post but a “to whom it may concern” memo to the world? Because most people save bookmarks and send e-mails and links to one another they already have the basic instincts they need for thought leadership marketing. They are however using tools that are sub optimal for the task at hand. Even the person who has 1 million people in their address book cannot match the reach of a tool that can reach out to 2 billion people on the Internet.
What then are the right tools? I believe they are the 10+ tools in the elevation workflow…
- Google Chrome
- Google Reader and Feedly
I firmly believe that anyone who wants to be a thought leader can use this combination of tools to establish their public point of view. Many people are using some or all of these tools but have not aligned them in an optimal fashion.
I want to take a moment to talk about Shareaholic. When teaching social media I tell my classes if you only add one extension to Google Chrome [or Firefox], make it Shareaholic. Why? Because Shareaholic is the one tool that allows you to always be curating. With the Shareaholic extension installed I am always ready to share content to the appropriate channel in my vast Internet publishing empire. Shareaholic, I have said earlier, is the Swiss Army knife of sharing. Allow me to demonstrate…
Curation not only adds authority to your public brand, but it will also rock your SEO. Shareaholic is the secret to my success, because with it, to paraphrase Night Ranger, I’m curating and blogging 25 hours a day…
I believe that the elevation workflow is a kick ass solution for thought leadership marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization — I’m always available for Personal Digital Coaching on the ‘e1evation workflow’…
- Why curation rocks, part 1 (e1evation.com)
- 3 Reasons Curation is Here to Stay (readwriteweb.com)
- The Future of Web Content – Curation Platforms; An Interview with Shareist Founder Scott Jangro (befluid.com)