Do you want to attract more readers?
Do you want to grab the attention of the big players in your industry and leverage their star power?
Silly questions, right?
In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your niche.
They’re out there, and it’s not nearly as hard as you think to get them on your team.
Why do I need an expert?
Everyone wants entertaining, useful content. That’s what content marketing is all about.
But they also want access to great people. When you present a new idea or a new voice to your audience, your blog becomes a valuable source people will want to visit again and again. Bringing in expert voices rounds out your site and adds dimension.
Getting outside experts involved also validates your own expertise. When you can attract the best, people will see you as an expert in your own right.
Finally, there’s an often-overlooked benefit of working with experts. If you work well together, some may turn out to be strategic partners who can take your business places you never dreamed.
Experts can include:
- Authors, particularly those who have new books out
- People who frequently speak on relevant topics
- Bloggers who are creating exceptional content
- Practitioners working inside companies
Great advice from Wisconsin business blogger Donna Denil. I’m available if you were asking…