Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.
This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall).
My friend and the architect of the study, Tom Webster, was kind enough to give me a preview of the report (I also very much recommend Tom’s blog BrandSavant), and here are my personal highlights – the pages that made me say “hmmmm”.
I encourage you to peruse the entire report, which you can access for free in a day or so. Tweet me or Tom (@webby2001) to get the URL. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011.
You can follow the ‘via’ link above to if you’re interested in obtaining the 9 facts…
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