First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo.
Here’s where I think the most work can be done. When I look at my profile, I think it’s a bit long, but otherwise, I’ve done the following:
- Lead with what I do most.
- Lead with the type of business I want to do.
- Move into the reasons why you’d do business with me.
- Move from there into all the nuances of what I do.
In every case within the summary, your plan should be to write from the mindset of the prospective employer (or client), such that when they read it, they think, “I need to hire this person.”
Tip: refresh your summary every two weeks.
Thanks, Chris, for posting this. My LinkedIn profile is the ‘red headed step child’ of my social media empire! If you’re like me, you can follow the ‘via’ link above to spiff up your profile…
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