How I Find Time To Make Media

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‘Thought leadership’ marketing takes time! Here’s one man’s perspective on taking that time to ‘make media’ as he says…

This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know which came first but what I can tell you is that I definitely watch much less TV, read more than I ever have in my life, and listen to industry specific podcasts.I rarely watch TV anymore and when I do it is usually a sporting event, a movie, or Anthony Bourdain’s No Reservations. I just don’t find sitting mindlessly in front on the TV exciting anymore. Rather than watch TV, I take time with my family or read. Speaking of reading, I read all the time. Whether it’s a book, a blog, or the newspaper, not only do I find enjoyment in reading – I also find blog topics and ideas.

Finally, I have become a fan of podcasts. In my never ending quest to find time to exercise, which I still don’t do often enough anymore, I’ve started to walk and listen to podcasts at the same time. I feel like I’m killing two birds with one stone. There are many great podcasts out there but two I would recommend are John Jantsch’s Duct Tape Marketing and Copyblogger’s Internet Marketing for Smart People Radio.

Brendan Schneider has put together a thoughtful post on ‘making media’ [you can follow the ‘via’ link to read the whole post] in which he talks about ‘Getting Things Done’, staying away from the ‘idiot box’ [as my father was so fond of saying’], and creating a SMS — a social media system — for managing his social media outposts. I have a lot of similar needs and biases as Brendan and my social media system is called the ‘e1evation workflow‘ — kind of a ‘lather, rinse, repeat’ cycle for ‘thought leadership’ marketing [my way of saying ‘make media’]. Comment or ‘connect’ above so we can talk about a ‘practical, tactical’ approach to social media how this applies to you and your organization…

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