“These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business.
“I mean, it’s free and look at all these cools tools you can add to your Fan Page.”
Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house.
Your hub, your blog, your website—that’s the house. Build the house, fix the house, decorate the house and invite the party to the house, because it’s the one thing you can own and control. It’s an asset you can grow rather than space you simply rent.
Your activity in social media is all about building a persona and brand that draws people to the house, whether you’re a plumbing contractor, consultant, or someone that wants to create a path to a better career. Build rich and engaging hubs on Facebook, LinkedIn, Twitter or wherever your prospects hang out, but remember you’re always going home.
Focusing too much attention on your Facebook play is like spending a bunch of time decorating and fixing up a neighbor’s house while they are traveling Europe for a year or two. It may be a nice place to throw a party or entertain, but you don’t really own it.” Source: Facebook Is Not the House :: Small Business Marketing Blog from Duct Tape Marketing
Of all the social media luminaries, John Jantsch may be the one I most closely identify with. Why? His style is so practical and tactical and he communicates in a way that inspires me.
John nails it again with this post. Building your internet presence solely on Facebook is like building your home on rented land. Not recommended. At the same time, Facebook is a force too powerful to ignore. My advice? ‘Hold on Loosely’ as the great philosophers .38 Special advised…
I strongly encourage you to go to the source and get the rest of John’s perspective. Comment below or ‘connect’ above to discuss how this applies to you and your organization…
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