The myth of beautiful website design

I love it when I find a quote to support my preconceived notions because if I say it, it’s just opinion, but if an ‘expert’ says it, well, it must be true. In this case a designer talks about web design…

“This one will probably get me into trouble.

I’ve worked as a graphic designer for over two decades and I’m not supposed to say this stuff. After all, it’s my job to make miracles. To wave my magic design wand and make a business look stronger, smarter, and more powerful than it really is.

Before I start dodging rotten tomatoes, though, I’m going to go ahead and say it out loud.

It’s a smart business move to have a well-designed website.

But good design — even great design — won’t solve all your business problems. Not even close.” Source: The Myth of Beautiful Website Design | Copyblogger

Although I do design websites, I think of myself less as a web designer than I do a social media technologist. In my methodology, a blog enabled website is a homebase or hub for a social media publishing network. My goal in design is simply to have the site load fast, connect to social media outposts and not be so ugly that a user won’t roll around on the floor clawing her eyes out. That’s it. As Pamela says in the quoted article “Don’t expect miracles from your graphic design. It’s definitely a valuable part of creating your business’s image, but it’s not a substitute for a sound marketing strategy.”

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