If you’re new to inbound marketing, it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days.
A Small Business Looking for Results
Ethical Impact is a small business providing strategic planning, consulting, auditing, and certification for businesses implementing sustainable business practices. Kathryn, the company’s owner and founder, was looking for a way to simply deliver results for her business. She was not generating leads through her website and didn’t know how to make the transition from the traditional marketing methods she had been doing for years.
Gaining the Knowledge to Make Use of the Tools
While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit.
Like Guy Kawasaki says “If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” You can follow the ‘via’ link above to go to the source and achieve inbound marketing Nirvana…
- Inbound Leads Cost 62% Less than Outbound [New Data] (hubspot.com)
- Business Blogging Up 17 Percentage Points in 2 Years [New Data] (hubspot.com)
- How to Achieve Inbound Marketing Success in Less Than a Month (hubspot.com)