What a blog adds to your business…

Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and what a blog adds to your business. The HubSpot content was difficult to bring into this post in a way that made sense so I encourage you to go to the site and read the whole article — it only takes a minute or two — but it demonstrates in a graphic way why blogging is good for business…

I’ve seen this happen in a very graphic way in my own political blog. By using tools that update search engines and drive content into social media, my blog continues to rise in the rankings. Last week for example I was ranked 7th most influential in the State of Wisconsin and my one week Alexa ranking average was 1,077,607 in the world — not bad for a little political blog!

What’s my secret? I use WordPress to custom design websites that have blogs and use blogging combined with a well thought out strategy using search engine optimization and social media. You can check out some of my projects here. If you’ve got a point that you’d like to get across, I’d love to show you how you can do the same things I do easily and economically!

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