AGCO is harvesting the benefits of social media

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…