Two of my favorite points from the author?
“Small town people are carrying smartphones, playing location based games, and using Facebook even while out of the house. Visitors and travelers are using Google Local to find businesses in even the smallest of towns. Travelers and locals review small town businesses on sites like Yelp and Urban Spoon. All of this is happening now. Smart small town businesses are taking advantage of this, and 2011 should see more businesses in small towns offering coupons and deals through the established players like Google and Facebook. Mobile-friendly information and QR Codes will pop up, even in remote locations.” and “The wave of global outsourcing may have crested, and small town business can benefit by capturing more of these jobs through ruralsourcing. Rural service firms claim a number of advantages over global firms: shorter supply chains, better data security, intellectual property protection, cultural compatibility, and convenient time zones. Costs are lower than traditional urban firms, reflecting the lower rural cost of living. Those small town companies capable of partnering with large corporate clients stand to gain new business throughout 2011.” Go to the source to read the article: smallbiztrends.com
Smart rural economic development corporations, government leaders and business owners will pay heed and e1evation, llc can help navigate the technology issues. ‘Connect with me’ to discuss how this applies to your organization…
- More rural outsourcing firms to watch (smallbizsurvival.com)
- Why the Best Online Marketing May Be Headed Offline (mashable.com)
- 49% of Small Business Owners use a Smartphone (e1evation.com)