7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media ‘bootcamp’ with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my ‘practical, tactical’ approach to social media implementation so he asked me to share it with the class…

Me? I think people who believe that social media marketing could be valuable for their business are immediately faced with the question of ‘how do I add social media to my overflowing plate and still get home for supper?’. If that’s true then we need a simple toolbox to help us go from being overwhelmed by data to effectively managing and producing it. This is my current thinking about the ‘7+ Tools for Turning the Tide’ [the plus is for retail destinations that would also benefit from location-based social media]…


Before you tweet back that this is way oversimplified, remember where most aspiring thought leaders are at! That’s why I use three maxims to guide my choice of tools:

  • “Things must be made as simple as possible but no simpler.” Albert Einstein
  • “Never use two tools where one will do.” Paraphrase of Thomas Jefferson
  • “The tools must be ‘good, fast and cheap’, completely cross platform, and available anywhere/anytime [which means they are web and mobile based].” Todd Lohenry

This mindmap is a revision of my now ‘world famous’ series ‘The Top 10 Tools for Tightening your Tribe‘ — the missing technology toolkit for Seth Godin’s book ‘Tribes‘. You’ll see that some of the tools have changed [I’ve moved to Chrome from Firefox, for example] but the principles are enduring and many tools have stood the test of time over the past year — a lifetime in the social media space…

Questions? Feedback? Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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