What companies need to ask when hiring a social-media consultant

Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re bringing in the right person?

At the 2010 BlogWorld Expo, panelists shared their takes on the social-media hiring process. As the panelists — each of whom is no stranger to the process — talked, they returned again and again to three fundamental questions that companies need to have answers to before confidently bringing a consultant or an agency on board.

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