- Image by barockschloss via Flickr
Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they want them to know. It’s like a cyber self-promotion. Now all of a sudden, this phenomenon is catching on big time in the ag world. Why not? Doesn’t it make sense to promote good ideas, like cost savings, new technology, communicating with the public, otherwise known as the consumer? So social media is definitely catching on in the agriculture industry. AGCO Corporation started its social media initiative at the 2009 Farm Progress Show. Today – nearly 18-thousand Facebook users like the AGCO page and about a thousand more are following AGCO on Twitter. The company also blogs several times each week.
Sue Otten is Director of Corporate Marketing and Brand Communications Worldwide for AGCO and heads up the company’s social media efforts. “It’s a nice blend between our own original content and talking about our products and technologies which is something our audiences are interested in as well as interesting ag news from around the world. It’s good for farmers in one part of the world to know what’s going on in other parts of the world. Ag is getting a bad rap these days and this is a way for the farming community to tell their story.
AGCO rocks! Nice work, Sue…
Todd Lohenry 