Most respondents indicated they don’t think their church is doing a particularly good job with Facebook. While those results could be perceived as negative, a closer look reveals some big opportunities for those churches willing to embrace the world’s largest social network.
- Communicate More – Clearly people would like to see their church do more on Facebook.
- Ministry Pages – A second opportunity for churches is for individual ministries to engage with people through Facebook pages.
- Facilitate Connections – A third opportunity for churches is to help their people connect with one another.
- Evangelism – A fourth opportunity for churches is to encourage and train their people to develop relationships with those who are not Christians and show God’s grace and love to them.
- Facebook Ads – A fifth opportunity for churches is to use Facebook ads to reach out to people in their community.
A detailed report on the survey results including lots of pretty charts and additional analysis is available at OurChurch.com.
Happy Sunday! I’m blessed to be bringing a new client on board — Q90 FM in Green Bay. Here’s a great post from a great resource I found; Church Marketing Sucks! 😀
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