Yammer, which launched as the “Twitter for businesses” at TechCrunch 50 in 2008, is launching the next-gen version of its platform today. Aiming to be a full-fledged social network for the enterprise, Yammer 2.0 is being released today at TechCrunch Disrupt. As we wrote in our initial review of the new platform, Yammer is adding a number of applications to its platform that increases its functionality beyond just a communications platform.
These new applications include polls, chat, events, links, topics, Q&A, ideas, and more. And a new Activity Feed will aggregate stories about co-worker actions within all of their enterprise apps (both on and off Yammer) and will allow users to follow content.
Similar in theory to the Google Apps marketplace, Yammer is giving third-party developers the ability to sell and create applications like those that Yammer will now offer. For example, a Crocodoc app will allow you to highlight and comment on PDFs, Word documents, images and other files that are attached to Yammer messages. And new Zendesk app will allow users to attach a Zendesk customer service ticket to a Yammer message. The company says Box, Expensify and Lithium Yammer apps are currently in development.
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Todd Lohenry 