Make the switch to Posterous [+ WordPress]

A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the ‘Top 5 reasons to switch from WordPress to Posterous’ by saying…

“We’d be crazy to declare war on WordPress. It’s the most popular blog platform in the world — gazillions of bloggers have custom WP installations with plugin functionality that Posterous won’t touch anytime soon.

But WordPress isn’t for everyone, a fact supported by the thousands of WordPress users who have switched to Posterous in the last two weeks. So we thought we’d let some of them tell you why they switched.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

I encourage you to follow the link and read the 5 reasons. They conclude by saying…

“We’ve made it easy for you to make up your own mind by making the move from WordPress to Posterous hassle-free. We’ll copy over your blog content, URL slugs, comments and tags. Just go to posterous.com/switch/wordpress and enter in the url of your blog and email address.

We’ll take it from there. You don’t even need to set up a Posterous account. We’ll email you when we’re done copying your blog. And don’t worry, your WordPress blog will still be there.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

Here’s where I’ll add my two cents — which I think is actually worth quite a bit more! While I have used Posterous alone to take down website competition with much bigger staffs and budgets, the point I’d like to make here is that the answer in business is rarely either/or — many times it’s both/and. IMHO, WordPress still reigns supreme when it comes to the ability to theme a site and leverage plugins — they said it themselves: “custom WP installations with plugin functionality that Posterous won’t touch anytime soon” but Posterous handles some of the more difficult WordPress tasks automagically. So, why not use BOTH?! Posterous can automatically post to over 25 different internet platforms so I post to my Posterous blog and then autopost to my WordPress site. That way, I can leverage the 5 reasons to switch while still using my powerful WordPress site with the theme, the plugins and the seo that I’ve come to love AND generate valuable seo links from my Posterous blog to my WordPress blog as well. As you can see below, it’s working like crazy…

My ‘e1evation workflow’ leverages the simplicity of Posterous and the publishing power of WordPress in one, easy to use approach. I used this workflow for the 2nd quarter of this year and my traffic increased 590%. What’s even better is that thanks to Posterous, it’s drop dead simple to teach. Comment, call or use the contact form to discuss how we can apply the ‘e1evation workflow’ to your business…

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