Social Media is not about “how many” people you are connected to, but rather “who” you are connected to. Instead of focusing on how many people are now following you on Twitter, why not start by digging into who is currently following you, why they are doing so and what you can do to help them out? In terms of the raw numbers, ask yourself this: who do you know who is not online? The numbers, demographics and psychographics speak for themselves. Beyond the philosophy of focusing on “who,” it’s still wise to keep in mind that Facebook alone is closing in on 500 million users. That doesn’t feel insignificant at all.
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Todd Lohenry 