The importance of curation

From a 30,000 foot view, there are two types of bloggers; creators and curators. Let’s talk about curation as an ‘art’ form…

“Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up until very recently, it was left to technology. Content creation, meanwhile, was a human effort.

But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content.

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. “Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media. “Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view now.”

Who are curators? What can they gather and re-publish? Do they have the right to get paid for curation? If so, who’s adding the real value, the content makers or the curators/publishers?

For creators — people who’ve spent their careers making content and trying to sort out an economic model — curation can seem like an end-run around hard work. And so the conflict ultimately comes down to this: Is curation about saving money? Or about adding value? The answer, it appears, is “yes” to both.

http://curationnation.magnify.net/embed/player/?layout=&playlist_cid=&media_type=video&content=X4R3BR2QN5MNHDJC&widget_type_cid=svp

“A lot of it is economic — doing more with less — and it has crossed every media industry,” explains Allen Weiner of Gartner Group. “If you think about the tools you want to give an editor to make him or her more complete, you want to give them curation tools.” It could be “something they add to their own content. As more old media companies attempt to do more with less, publishing tools that allow this efficiency without demeaning the product quality … [are] going to be very important.”

So certain things are clear — there’s an economic imperative to add curation to the content mix. And from a user perspective, well done curation is a huge value-add in a world where unfiltered signal overwhelms noise by an ever increasing factor.” Source: Why Content Curation Is Here to Stay

My guess is that this blog is 3% creation and 97% curation. Does it work? You’re here, aren’t you?

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