Ammunition for your social media arsenal

Here’s an interesting find from Mitch Joel…

“About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there won’t ever be any kind of true groundswell unless we provide the masses with real business case studies with defined metrics that truly demonstrate success. Essentially, most businesses will not be cutting edge or bleeding edge, and they probably won’t even be fast-followers. More than likely, they’re looking for those who have walked down the path before them and would like to read and better understand the process, the challenges and the final metrics.” Source: Proving Social Media Works | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Joel continues…

“Tod Maffin is widely respected entrepreneur, radio guy (and Podcaster) who is always highly engaged in the Digital Marketing spheres (he’s also an author and speaker). He just launched his latest project, Case Studies Online – Proven Social Media Tactics For Assured ROI, and it’s pretty amazing. The database currently stores almost 300 Social Media – Digital Marketing case studies that can be searched and viewed by demographics, specific industries, types of organizations, regions and even specific tactics. So, you can look for Social Media case studies that involved moms for the automotive industry using a Facebook Fan Page, and voila! Pushing it further, you can even refine that search criteria more.” Source: Proving Social Media Works | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Here’s a video that explains the concept…

httpv://www.youtube.com/watch?v=ea-stSxKySU&feature=player_embedded

Still not using social media because you’re not sure it works? You can find casestudiesonline here. You just lost your last excuse… 😉

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3 thoughts on “Ammunition for your social media arsenal

  1. Todd,My current web project is an old one. I started it back in '04 using another CMS and before all of the current social media platforms.All the traffic measuring tools I use point in the same direction and that is upward. In addition, I am getting my material in front of those who are leaders in the regional industry if not national industry.Reports from one measurement tool show I have a very low bounce rate and returning visitors make up about 1/4 of my total (and growing) traffic and that 1/4 has been pretty constant from the time I implemented that traffic counter.

    Like

  2. Todd,My current web project is an old one. I started it back in '04 using another CMS and before all of the current social media platforms.All the traffic measuring tools I use point in the same direction and that is upward. In addition, I am getting my material in front of those who are leaders in the regional industry if not national industry.Reports from one measurement tool show I have a very low bounce rate and returning visitors make up about 1/4 of my total (and growing) traffic and that 1/4 has been pretty constant from the time I implemented that traffic counter.

    Like

  3. Todd,My current web project is an old one. I started it back in '04 using another CMS and before all of the current social media platforms.All the traffic measuring tools I use point in the same direction and that is upward. In addition, I am getting my material in front of those who are leaders in the regional industry if not national industry.Reports from one measurement tool show I have a very low bounce rate and returning visitors make up about 1/4 of my total (and growing) traffic and that 1/4 has been pretty constant from the time I implemented that traffic counter.

    Like

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