Stop doing random acts of lead generation!

“I don’t know about you but I seldom meet a B2B marketer who time to think. And it seems that the pressure keeps building as more of us seek to do more with less.

That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the right things repeatedly better.

The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program. Our results will improve because we’re following this approach: ready, aim, aim, aim, and then fire.” Click here to read more…

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