There is no ‘easy button’…

'THAT WAS EASY!'
Image by spackletoe via Flickr

…for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here…

“I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I wondered “why did they build this from the ground up? isn’t there an off the shelf package to do this?” Which, being one of outsiders, I asked “so, why did you build this from the ground up? isn’t there an off the shelf package to do this and didn’t the client ask for an evaluation of best-of-breed software before giving you the go ahead to do this?”” They chose us because we have passion…

Here’s what I have found. You don’t have to have a spectacular website to dominate as a thought leader, but having a good blog with good content and social media connections helps! Most important? It’s not expensive dollar-wise, but it does take a certain mindset. My formula for using a blog for thought leadership? Good system and process based on a couple of free tools! Questions? Feedback? Leave a comment or use the contact page to reach me…

Reblog this post [with Zemanta]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.