The Power of YouTube

English: YouTube-like logo for userboxes. This...

Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done:

If you can count on anything during the holidays, it’s advertisements that take aim at your heart — and this one hits the bullseye.

The spot from UPS highlights the bond between a 4-year-old boy named Carson and UPS driver Ernest Lagasca, who Carson calls “Mr. Ernie.”

“When Carson was born he couldn’t drink milk or anything with a milk protein in it, so they sent formula,” the boy’s mom, Karen Kight, told KRDO. “Mr. Ernie would deliver quite a few times to our house.”

Carson loves Mr. Ernie and his truck so much that he has a UPS uniform of his own and dreams of being a UPS driver. And when Mr. Ernie comes to the door in the ad, Carson practically leaps into his arms.

“I could come here three times in week and I’d get the same reaction every single time, all that excitement,” Lagasca says in the spot.

But in the commercial, Lagasca isn’t bringing an ordinary package. As part of the UPS Your Wishes Delivered campaign, he’s delivering a child-sized UPS truck to help make Carson’s dream come true.

When I drove up, that moment was just amazing,” Lagasca told Fox21 News.

Armed with a crayon map, Carson proceeds to drive around the neighborhood, delivering boxes of cookies and such.

Source: UPS Makes A Little Boy’s Wish Come True In Heartwarming Holiday Ad

What is the power of YouTube?

Español: Logo Vectorial de YouTube

One of the powers of YouTube is to create commercials that people actually WANT to watch and distribute while avoiding the constraints of television advertising which most people ignore anyway!

Recommended Reading: Breaking Out: How to Build Influence in a World of Competing Ideas

Amazon.com: Breaking Out: How to Build Influence in a World of Competing Ideas eBook: John Butman: Kindle Store

Thanks to Tim Kastelle for recommending this awesome book for thought leaders or “idea entrepreneurs” as the author calls them:

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano French Women Don’t Get Fat, TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.It isn’t easy. Butman argues that the rise of the “ideaplex” TED, Twitter, NPR, YouTube, online learning, and all the rest has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression from books to live events, developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship.

via Amazon.com: Breaking Out: How to Build Influence in a World of Competing Ideas eBook: John Butman: Kindle Store.

Of course, with any book I recommend like this, I always recommend purchasing the Kindle version for the following reasons:

  • Usually less expensive
  • Searchable
  • Quotable
  • Highlightable
  • Portable
  • Syncable with other devices using Kindle software
  • You can download a sample and ‘test drive’ the book…

Don’t have a Kindle you say? Silly goose! There’s free Kindle software for every device under the sun…

Tools for Tuesday; Hootsuite

Why settle for being a rockstar on one social network when you can amp multiple platforms all at once? Please give me 5 minutes of your life…

Here’s what posts added via the autoschedule feature look like in the publishing queue. You can click the image to enlarge…

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3 things you must do to get the most 'bank' for your Twitter 'buck'…

Sometimes, I think I post more about how much I love Twylah than the folks at Twylah do. Whether that’s true or not, I’m a huge fan and the main reason why is Twylah is the only social networking tool I know of that actually adds Search Engine Optimization [SEO] to your domain simply by tweeting. Still, if the DNS manager of your domain host is unfamiliar territory you may not be getting the maximum value out of Twylah and Twitter. I talk you through it here…

So, in summary, the three things you must do are:

  • Use Twylah
  • Add the Twylah widget to your WordPress sidebar
  • Host Twylah on your domain

Questions? Feedback? Comment below or connect with me so we can talk about how this applies to you and your situation…

Getting Things Done [GTD] for blogging and bloggers

Going back to our Getting Things Done [GTD] decision diagram for a minute…

The in basket I’m using more often than not is Google Reader. When I see ‘actionable’ content, I decide where is the best place to share that content using the following diagram:

I focused in an earlier post about sharing via Twylah and other tools — today the focus is on curation and blogging as a means of Getting Things Done [GTD]…

How do I decide that something is bloggable? Well here are some guidelines that I use…

  • When I come across content that is so brilliant that I could have written it myself if I would only take the time. Seriously, when I come across really good content that I want to expound upon and call out to my clients and readers…
  • When I find a great illustration or infographic
  • When I find a great YouTube video
  • When commenting on this content gives me a change to share something about my brand by agreeing, disagreeing, adding or subtracting…

You get the idea, right? Anything I find on the Internet is fair game as long as I remember to do three things:

  • Block quote and indent the content I am curating
  • Provide a link back to the original source
  • Be ready to move the content if requested by the owner

I firmly believe that when you curate effectively everybody wins. The original author gives exposure to my readers. My readers get a different perspective. Finally, my post is easier to write and I get the Search Engine Optimization [SEO] benefits from the content I curate…

Here are some thoughts from Suzanne Bird-Harris and a few others on the rationale for curation and some ideas on how to structure a curative post along with a screencast on how I do it using Windows Live Writer, a free blog editor from Microsoft…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

Personally? I think curation is one of the best ways to supplement the original thinking on my blog. Here are some thoughts on curation in the blogging process…

http://storify.com/e1evation/thoughts-on-getting-things-done-gtd-in-curation

Here’s the diagram from the video…

Social Media: Where to Distribute B2B Content Marketing

Heidi Cohen shares this valuable tidbit today:

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing.

For B2B marketers, this requires that your content marketing be formatted to work well on the social media platforms where you place it and that you encourage readers to share it. (Here’s a chart showing how to leverage different types of content marketing across social media.)

Respondents cited fourteen different social media platforms that they used to distribute content. (Here’s additional research and analysis from the content marketing survey.) Half of the social media venues were used by over 20% of respondents.

Source: Social Media: Where to Distribute B2B Content Marketing [Research/Chart] | Heidi Cohen

Go to the source if you’d like to have the rest of Heidi’s insights – come back here if you’re not sure how to put them into practice!

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7 Ways to Blog Without Writing

7 Ways to Blog Without Writing

Stanford Smith has some great ideas on produce blog content:

WordPress rocks because it makes it point-and-click easy to share your content – any content. The default content type is text-based but you can do much more.

You can:

  1. Record yourself talking about a subject and upload the audio.
  2. Video record yourself discussing your topic and upload the video
  3. Publish illustrations, graphics, and captioned photos. Use a photo gallery template to show off your work.
  4. Use Google Hangouts to record an interview and link to it from your blog.
  5. Use Storify to create curated stories taken from blog posts, tweets and links
  6. Record your screen with Screenflow (Mac) or Camtasia (PC)  while you demonstrate software, teach a skill, or walk through a presentation. Upload your content to your blog, Slideshare,Scribd, and YouTube.
  7. Have someone interview you and upload the recording. This technique works well if you get tongue-tied talking to a camera.

The point is that there are many ways to create interesting content without writing. Find what you feel the most comfortable with and go with it. Focus on your preferred content creation method until you master it.

Get the rest here: Blog Mastery #16: 7 Ways to Blog Without Writing – Pushing Social

These are all tools that I use liberally on this blog. Comment below or connect with me so we can talk about how this applies to you and your situation…

Pinterest: The Best New Source of Traffic?

The ever brilliant Heidi Cohen shares this:

Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.

Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)” Get the rest here: Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen.