Here’s what I depend upon for my self-hosted WordPress site. Do you have any good ones I’m missing? What and why?
There are a lot of great external blog editors in the world, but you may not be aware of the one that I consider the best; Microsoft Word for Windows. Microsoft Word for Windows you say? How is Microsoft Word considered an external blog editor? What most people don’t realize is that anything that you can write in Microsoft Word can be sent to your blog in less than three clicks. That means you can use all the features of Microsoft Word to create stunningly beautiful blog posts that are spelling and grammar checked. It also means that if you already know how to use Microsoft Word you already know how to blog!
Some of my favorite Microsoft Word blogging features…
Anything can do in Word can be easily uploaded to my blog. Let me show you how here:
PS Sorry my Mac using friends; Microsoft does not include this feature in Microsoft Word for Mac…
You want one that is responsive and has customs posts at the very least. Here’s how to find them…
The answer is yes! While I normally advise clients, students and readers to “never use two tools were one will do” here is a case here is a case where using both is not only acceptable but desirable. Here’s why:
- For whatever reason — technical or political – tumblr is available as a sharing option where WordPress.com is not so you can pick the best tool for the job
- ‘Curation’ via tumblr’s bookmarklet is a little easier than WordPress.com’s ‘Press This’…
- They can be linked together from a technical perspective in a way that makes them appear to be one website to Google
- They can both be scripted by ifttt.com
- Both have great – but different – fans [which will give you more exposure]
- You can have a unified WordPress/tumblr site for less that $20 per year
…and I’m sure there are some other reasons that I’ve overlooked!
Let me talk you through some of the issues here:
- Lean Domain Search Acquired by Automattic for WordPress.com users to easy Domain findings (socialpositives.com)
- How to Choose a Free Platform for Your First Blog (web.appstorm.net)
- WordPress.com Dashboard Gets a Makeover (wpkube.com)
- Small Business Blog Tune Up: Turbo Charge with SEO (blogworld.com)
- Beginning With WordPress: Deciding Between WordPress.com and WordPress.org (wp.tutsplus.com)
- Which blog platform is best for your business? (socialmedia.biz)
- Import from Tumblr in 3 Easy Steps (en.blog.wordpress.com)
- Chrome Users: Try the WordPress.com Extension – WordPress.com (en.blog.wordpress.com)
…and what the hell is ‘over-optimization’?
Personally, I think Matt Cutts and the Google Webspam team have waaaay too much power [which means you’ll probably never see this post!]. Watch any videos of him speaking about how the Google Webspam team treats specific technical issues and I think you’ll see what I mean. Struggling with the issue of how to adjust client sites for the latest release of updates to the Google search engine, I came across this:
Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”
Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.
Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.
Here’s a video clip of Matt discussing the issue…
And, if you really want a scare do a search on the phrase “Google penalizes” and you’ll see that Matt and his team have mafia-like powers to ‘disappear’ people and websites!
Now, here’s my issue. Can anyone define for me exactly what constitutes ‘over-optimized’ – even Cutts skirts the issue because defining the term would be to reveal too much about the Google search algorithm would be my guess. The question I have is this, then: if most sites are ‘under-optimized’ then are sites that follow best practices ‘over-optimized’?
Take for example a website that uses a tool like RebelMouse or Twylah to capture their tweets and other social media shares as Search Engine Optimization [SEO] by adding those tools as a cname extension, or one that adds a blog to a static website using tumblr or WordPress using the same approach – are these sites ‘over-optimized’ because the webmaster is clever?
See what I mean? Search Engine Optimization [SEO] is a moving target and Google-style ‘leveling the field’ means content creators are shooting at a moving target in the dark. What do you think?
- Google’s PR Problem Is Bing’s Opportunity (searchengineland.com)
- Matt Cutts Switches From Thesis To Genesis (wptavern.com)
- Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm (searchengineland.com)
- Top 5 Videos from Google’s SEO Guru, Matt Cutts (business2community.com)
- Matt Cutts Using CSS to hide Text and links on His Own Blog (webmasterfacts.com)
- Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days (searchengineland.com)
- Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More (searchengineland.com)
- Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer (searchenginewatch.com)
- Cutts: Original photos don’t add SEO value to branded content for now (brafton.com)
- Top 10 SEO Mistakes Webmasters Make [VIDEO] (socialmediatoday.com)
Tammy Kahn Fennell has a nice post here:
Whether you’re actively posting or just browsing through your social streams, things move pretty fast. A post is often there one minute and gone the next. With hundreds of millions of status updates and tweets sent every day, finding them later is next to impossible. Here are 5 tools to help you hang on to those updates through archiving social media posts you’d like to save.
Do check out her original post here: 5 Cool Tools for Archiving Social Media Posts.
I’d like to suggest that the best of them all is a tool that did not make her list. It’s a tool with a name so silly I fear that many will not take it seriously, but it’s called RebelMouse…
Perhaps the best advice on blogging I’ve ever seen…
Susan Harrow writes:
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Susan has some great ideas on how to achieve thought leadership, however, I think she leaves out one important point in her article: you have to document your work in a way that people can find it! Maybe I’m being Captain Obvious here, but while you read her article, think about how you can leverage business blogging and social networking to provide social proof of your thought leadership…
If this is all geeks to you comment below and asked me how you can get started! I have developed an efficient, cost-effective workflow that you can use as a platform for transformational thought leadership…
- Guest Blog Post: 3 Reasons YOU Are Not A Thought Leader (zemanta.com)
- Ways to be a Thought Leader (psychologytoday.com)
- Don’t Tell Me You’re a Thought-Leader: Just Be One (socialmediatoday.com)
- 5 thought leaders who have helped shape my life… (living-business.co)
- 5 reasons why you should consider blogging (zemanta.com)
- Quick Impact Thought Leadership With Minimal Marketing Resources (marketingsavant.com)
- 5 Reasons Your Company Blog Fails at Thought Leadership (business2community.com)
- Attract More Clients by Connecting with Thought Leaders (theresadelgado.com)
Why settle for being a rockstar on one social network when you can amp multiple platforms all at once? Please give me 5 minutes of your life…
Here’s what posts added via the autoschedule feature look like in the publishing queue. You can click the image to enlarge…
- Hootsuite Professional Review (business2community.com)
- Why HootSuite Can Claim to be the Most Comprehensive Social Media Management Tool in 2013 (famousbloggers.net)
- Hootsuite Tips & Tricks: Part 1 (socialsolutionscollective.com)
- Gremln: HootSuite with a hint of business. (entre528.wordpress.com)
- HootSuite: The Ultimate Social Media Dashboard (mhfideaboard.wordpress.com)
- Three Reasons Why I Love HootSuite Pro (inspiretothrive.com)
- 4 Social Media Content Management Tools That Won’t Make You Sweat (business2community.com)
- Is Automated Social Media Software Worthwhile? (famousbloggers.net)