Tools for Tuesday; Hootsuite

Why settle for being a rockstar on one social network when you can amp multiple platforms all at once? Please give me 5 minutes of your life…

Here’s what posts added via the autoschedule feature look like in the publishing queue. You can click the image to enlarge…

5-8-2013 4-14-00 PM

A problem with search…

When I’m not doing ‘internet plumbing’ — website development and social media optimization — I’m working on the problem of getting found in what Google calls the ‘Zero Moment of Truth’. The big issue I’m trying to solve my clients and myself is “when people are searching for what I do will they find me”? It’s a difficult problem to solve and I rant about it here…

By the way, here is a list of the top 10 tools that I have found in my quest…

[listly id=”1Tz” layout=”full”]

How to easily include images in your posts…

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says:

If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? I wouldn’t be surprised (or offended!) if you found yourself gravitating more towards the picture in this post than the copy. But images drive more than just attention — they drive engagement. In fact, just one month after introducing timeline for brands, Simply Measured reports that engagement is up 46% percent per post, and visual content (photos and videos) have seen a 65% increase in engagement.

via Why Marketers Should Invest in Visual Content Creation.

Effectively using images in a blog post is an issue however, that separates blogger sheep from goats. In this screencast I focus on a couple of ways bloggers can easily get images into their posts with an emphasis on my favorite blogging tool, Zemanta for both WordPress.com and hosted WordPress…

[View the story “Other ‘images in posts’ screencasts” on Storify]

Other ‘images in posts’ screencasts

Storified by Todd Lohenry · Mon, Apr 16 2012 12:10:24

I love Zemanta!toddlohenry
How I used Zemanta on this posttoddlohenry
Google Reader and Zemantatoddlohenry
Blogging with Internet Explorer and Windows Live Writertoddlohenry
Windows Live Writertoddlohenry
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On having a firm computing foundation…

One of the greatest things about computing and the internet is the wide variety of “good, fast, and cheap” tools we have for ‘thought leadership‘ marketing. One of the worst things about computing and the internet is that if you are on your own, that means you have to be your own IT [information technology] department. You may or may not be up to that task…

Last year we celebrated the 30 anniversary of the first desktop computer from IBM. The thing that amazes me most about computers? Power? Yes, but the thing that amazes me MOST is that they haven’t really gotten easier to use! Most people don’t realize that the best day they have with their new computer is the first one and that as they install software, load and unload files, etc. their computer becomes slower and slower until the day they decide they need a new one and the process starts all over again…

If this resonates with you, you might want to use a tool I use called Tune Up Utilities 2012 — it keeps my computer running in top form so that every day with my computer is my best day because it’s always running at maximum capacity. You can download a free trial here and learn how to optimize your computer here:

You might also be interested in this post I did a few years back on how to keep your computer running as fast as the day you bought it [Note I recommended Tune Up Utilities then and still do; that is a testament in itself!]. If you the video and the posts seem intimidating, I can do it for you over the internet through “Personal Digital Coaching“. Comment below or use the ‘connect’ form…

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My morning reading and curation workflow…

If you want to be a thought leader on the internet, there are only two things you need to do really well…

Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:

  • Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
  • Document your expertise. Simply put, let people know you know what you know…

Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…

I expound here:

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Content marketing on $17 per year…

Dana VanDen Heuvel, 'thought leadership' marketing…or how to be a thought leader in your industry without breaking the bank! Prepare yourself — I’ve been thinking about this one all weekend…

I had a chance to have lunch last week with Dana VanDen Heuvel, an internationally known ‘thought leadership‘ marketing expert who happens to live in nearby Green Bay. Dana and I travel in similar circles although his focus is more on strategy while mine is more on the mechanics of thought leadership marketing. Back in November I was trying to get my mind around content marketing and thought leadership and I asked Dana whether or not the two were synonymous. Either he didn’t have time to answer my question or you wanted me to figure it out on my own; in either case eventually I concluded that content marketing is a means toward thought leadership but the two are not the same. You can use content marketing to create share of voice on the internet but it’s the quality of your ideas that determine whether or not you ultimately become a leader by getting share of mind and share of market.

To me, thought leadership is the process of becoming and being known as the expert. In my oversimplified view of things that requires two activities; you have to deepen your expertise and detail your expertise or, get smarter and show people you’re getting smarter. IF you do that well they may actually follow your ideas…

Are you a wannabe thought leader? You can test the waters in this area for $17 per year using WordPress.com as your thought leadership marketing hub. The $17 will buy you a domain and the ability to map that domain to your free WordPress site. Then, all you gotta do is publish something…

Deepening your expertise

In in order to deepen your expertise I think there are three things you need to do

  • Use Gmail to manage your just-in-time information
  • Use Google reader to manager just-in-case information
  • Use Gist to track other thought leaders

Detailing your expertise

In order to demonstrate to people that you are an expert

  • Either create or curate your ideas in WordPress.com
  • Share the content you create or curate on Facebook, Google+, LinkedIn, Twitter, Paper.li, Twylah and MailChimp
  • Engage in conversations using HootSuite and/or NutshellMail

David Kanigan of davidkanigan.com is an example of someone who had done exactly what I recommended on his WordPress.com blog…

New to blogging — only 6 months in — and he is already rocking his site! His Alexa rank is currently 61,500 in the US — testimony to both the power of WordPress.com and his frequent posting [too bad that due to his work in the financial industry he can’t engage in business blogging]…

You could be a David, too, and take on the Goliath’s in your industry using the tools and tactics I mentioned above. Here are links to every tool and a few more…

<script src="

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

http://storify.com/e1evation/content-management-and-marketing-for-thought-leade.js”>%5B<a href="

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

http://storify.com/e1evation/content-management-and-marketing-for-thought-leade&#8221; target=”_blank”>View the story “Content management and marketing for thought leadership tools” on Storify]

Here is the way in which I use them…

'thought leadership' marketing, e1evation, llc
Click image to enlarge...

Now, either you look at this and say “Ah, that makes perfect sense — why didn’t I think of that before?” for you look at this and say “What a fustercluck!?!?!?” In either case, I may be a resource for you. Either I can help you simplify your existing thought leadership marketing workflow or I can set it all up for you and teach you how to run it. It’s your call, but if you’re looking to establish a thought leadership position you have just run out of excuses…

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Evernote: The key to my productivity and Getting Things Done [GTD] workflow

Česky: Toto je ikona pro sociální síť. Je souč...

I’m a huge fan of Evernote and it seems recently that almost every day I find another reason to love it. Perhaps the most important reason lately is that it fits nicely into my Getting Things Done [GTD] world and is a massive productivity booster. Evernote is my über-container — everything goes in there! Why? Because Evernote syncs with every device I own and it’s searchable so the important things I need to have at my finger tips are there when I need them…

In the past couple of days I have added important emails, pictures, audio notes, web clips, pdfs, Word docs and presentations. I have added them via their web clipper, Shareaholic, email, Twitter and a folder on my desktop that syncs everything to Evernote. It seems there is no end to the clever ways I can get content in. Not only can I search Evernote for the things I’ve stored there, but I can share the things I’ve saved via email, Twitter or Facebook. It just rocks for the things I need it to do!

I’ve posted a list of my top 5 productivity tools along with a couple of good books and other suggestions below, but those are just the ingredients. Here’s my recipe:

First, I read David Allen’s classic productivity book Getting Things Done annually and refer to it often. Buy it using Kindle software so you can search it or mark it. Why do I do this first? Because in my world, tools without a purpose are useless…

I use…

  • Gmail to manage ‘just in time’ information; information that affects relationships or revenue. If there’s a task, I add it to the built in Google Tasks. If there’s information I need to hold on to, I send it via email to my secret Evernote email address. I use Getting Things Done [GTD] principles combined with Gmail’s features to practice ‘inbox zero’ and cut through my email like a proverbial ‘hot knife through butter’!
  • Google Reader to manage ‘just in case’ information. The things I need to read to deepen my expertise.
  • I use Gist to track the important people in my world and what they are publishing [Gist is much better than Google Reader at tracking output from people!]
  • I use Google Tasks and apply Getting Things Done [GTD] principles to my task lists.
  • Finally, I used my beloved Evernote as the one über-container to keep it all together.

As I’m writing, I’m telling myself I need to put together a screencast on this topic as so many people are struggling to manage their information. What do you think? Is this interesting enough a topic to you?

Here are the ingredients I promised you…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

http://storify.com/e1evation/dollar-15-88-toward-a-more-productive-you

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Tools for content management; Quotelove

On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight and grab any text I find with a minimal amount of fuss. Here’s an example of a quote that I curated using this content management tool…

The Rise of the Social Media Mechanic – Servant of Chaos

I have written before on the rise of the Business Designer – a person uniquely adapted to optimise your business processes. But in line with the Hype Cycle, the Business Designer is most effective later in the cycle – as you climb out of the Trough of Disillusionment. Most businesses are not in this space as yet. And many are still facing the ascendant forces of the Peak of Inflated Expectations. It is in the way up this peak (and the way down the other side) that you need an individual uniquely suited to “getting s#@t done. You need the Social Media Mechanic. This is the person who can implement your strategy, find the right bits and pieces and bolt them together. This person will know what needs to be done to make the right things work – and sometimes even do the wrong things (let’s face it, we’re still making mistakes and learning from them, right?). But without the Social Media Mechanic, you’re just going to be left with a whole heap of unconnected parts. So once you’ve got your continuous digital strategy underway, start seeking your Social Media Mechanic. You’ll never get out of the trough of disillusion without one!

via: www.servantofchaos.com

shared with Quotelove

I plan to curate more of Gavin Heaton’s thoughts on ‘social media mechanics’ later on. For the time being, I wanted to give a shout out to the smart Slovenians at Zemanta that give me such great tools for content marketing…

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