When Churches Keep Quiet: Is Silence Deafening Your Message?

Stained glass at St John the Baptist's Anglica...
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Churches and their communicators are always sending a message to their local communities. Our given message is to be the kingdom of God and gift of Jesus Christ. When this message is not clearly proclaimed by our verbal and non-verbal communication, our audience fills in the blanks. Our neighbors come to two conclusions: we are either ignorant of their problem, or we don’t care. Or both. And unfortunately, there are churches in both camps.

No one accidentally concludes you are a loving church without hearing your message. No one guesses you are a serving church without seeing your actions.

The current religious climate demands we exhaust every possible avenue in carrying the message of Christ clearly and concisely to any open ear. If your church is not using Facebook, then start—your high school, chamber of commerce, library and most tax paying citizens are. If you don’t use Twitter, learn—your friends and community already have. Does your local community have a bulletin board, free town mailer, radio station or homepage? Get on it. Go out in your community, and do something. The church’s silence is killing her message. If you make people guess what you are about, they will guess wrong.

Survey Reveals 5 Opportunities for Churches on Facebook

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Most respondents indicated they don’t think their church is doing a particularly good job with Facebook. While those results could be perceived as negative, a closer look reveals some big opportunities for those churches willing to embrace the world’s largest social network.

  1. Communicate More – Clearly people would like to see their church do more on Facebook.
  2. Ministry Pages – A second opportunity for churches is for individual ministries to engage with people through Facebook pages.
  3. Facilitate Connections – A third opportunity for churches is to help their people connect with one another.
  4. Evangelism – A fourth opportunity for churches is to encourage and train their people to develop relationships with those who are not Christians and show God’s grace and love to them.
  5. Facebook Ads – A fifth opportunity for churches is to use Facebook ads to reach out to people in their community.

A detailed report on the survey results including lots of pretty charts and additional analysis is available at OurChurch.com.

Happy Sunday! I’m blessed to be bringing a new client on board — Q90 FM in Green Bay. Here’s a great post from a great resource I found; Church Marketing Sucks! :-D

The Rev. Robert Barron takes to TV, blogs, YouTube as a new-media Catholic priest

The Rev. Robert Barron, a Chicago-based Roman Catholic priest, has made himself a new-media messenger for the church, bringing a Catholic perspective to topics from “Avatar” to atheism to the use of steroids in baseball.

The author of 10 books, he has posted more than 180 cultural commentaries on YouTube and delivers a weekly homily on Relevant Radio (WNTD-AM/950 in Chicago). He contributes guest blogs to CNN.com and ABC.com, adding pithy, pointed commentary to hot topics. He has filmed a 10-part documentary, “The Catholicism Project,” which he hopes will air on public television next year.

On Sunday, he will begin presenting a half-hour television show, “Word on Fire with Father Barron,” on WGN America. It’s paid programming, the airwaves’ equivalent of vanity publishing; his messages, from earlier DVDs, will air nationwide for 13 weeks (at 8:30 a.m. Sundays in Chicago). The airtime will be paid for by private donors; he declines to reveal the cost.

“My job is to bring the Catholic perspective to bear,” says the Rev. Barron, 50. Catholicism, he says, “has been underrepresented in the conversation.”

Here’s one priest who’s taking the Holy Father’s admonition to start blogging seriously! What about you others? Let’s use the internet to spread a little Gospel and Community! Comment, call or use the contact form to connect so we can talk about how this applies to your parish…

Kudos to the Catholic Church…

…for the excellent job they are doing with the ‘Catholics come home‘ campaign — a great combination of traditional and new, online media. Discussing this with my good friend Jim Kelleher of Kelleher Creative in St. Louis, I was pleased to see the church hasn’t lost it’s sense of humor, either.

For those of you who didn’t attend Catholic School, the thing that amuses me is the search box. St. Anthony is the patron saint of “lost things”…

;-)

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