'Einstein's Razor' Awards for 2012

albert-einstein-simple-quote1

Einstein said “things must be made as simple as possible but no simpler”. This thinking inspires every aspect of my workflow and the tools I select for myself and my clients. With that in mind, here are the 20% of the tools that yield more than 80% of my results…

Einstein said “things must be made as simple as possible but no simpler”. With that in mind, here are the 20% of the tools that yield more than 80% of my results…

http://storify.com/e1evation/top-content-marketing-tools-for-2012

Never Fall In Love With The Medium

Pinterest!

Chris Brogan cut through all the Pinterest crap with a great reminder this morning. He said…

It’s Never the Medium. It’s the People

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

We want what we want. Can you listen to Dr. Stephen R. Covey on cassettes? Absolutely. But if I leave those cassettes in my car (well, if my car had a tape deck), then I’m out of luck, aren’t I? With Audible.com, I can download the audio file to whatever device I want, as often as I want. It’s not the medium. It’s the information.

The People Are the Goal

Who follows whom on Twitter isn’t all that interesting. What we do with those connections is why it matters. How we take our access and make something interesting happen-that is the goal.

Again, it’s not whether I follow you or not. It’s whether something I do can improve your business or goals, and it’s whether you can share something or introduce something, or riff on something, or whatever. It’s how we use the network to build a system. It’s how we make our platform shine to help others, to grow our business, and more. That’s the magic.

Is Pinterest The New Amazing Network?

It will be, for those who use it to build a relationship that goes beyond the pins. Any network is serviceable, if you learn how to interact and help people satisfy their needs.

Now, let’s make mix-tapes together, shall we? Let’s make songs of love: a love of doing better business by building stronger human relationships over whatever medium we want.

You in?

Source: Never Fall In Love With the Medium

No, I’m not into Pinterest. I’ve played with it, found a few shortcuts [like use the Pinterest extension from Shareaholic in Chrome], created a couple hundred pins. It’s fun, but it’s not as useful for me as Evernote! I thought I’d use Pinterest to share the infographics that I love [I’m a huge fan of infographics!] but I ran into a couple of shortcomings that make Pinterest less that useful for me…

Ask yourself this question: If a picture is worth a thousand words, which of the thousand words will I use to describe the picture so that it can be found by anyone, anywhere at any time. Pinterest doesn’t really give you the ability to describe or search for what you are looking for very well. Pinterest would be really cool if it had a powerful advanced search feature or better yet, visual search. As it is though, for me it’s just a cute little toy at the moment. Those words may come back to haunt me someday but for now, that’s my take…

Here’s a little riff I did comparing Pinterest and Evernote focusing on some of the features that are important to me. I’ll let you decide what works best for you…

Here are some of the best reads I’ve found on Pinterest lately:

It’s fun and cute, but not very useful to me…

http://storify.com/e1evation/am-i-the-only-one-that-doesn-t-love-pinterest

Enhanced by Zemanta

The blogging three step…

…according to John Jantsch…

One of the most common questions I receive is “how do I get started blogging?” Some might find it a bit odd that I suggest a three step approach and the first two steps don’t have much to do with directly working on your own blog. No, I think you get started blogging by working on your blogging mindset and blogging presence. So, here’s my 3-step blogging start-up plan.”

Click here to read more…

Reblog this post [with Zemanta]

Lessons learned from 2009

Here’a a great post from Holly Green…

“2009 has come and gone, and many of us are taking a huge sigh of relief. Going through one of the worst recessions in U.S. history will certainly take the wind out of your sails. But we appear to have weathered the worst of the storm. And while the economy might not rebound with the speed and vigor we would like, it at least appears to be heading in the right direction again.

So what did we learn from the trials and tribulations of the past year? And how can we apply those lessons going forward? Here are 10 things I believe that leaders need to do differently to position their businesses for success in 2010.” Source: Blogging Innovation: 10 Lessons Learned from 2009 – Innovation blog articles, videos, and insights

Go to the source to read her ten lessons. My favorite?

“Get used to the likelihood there will be no normal anymore. The old business world that most of us knew and loved went away with the recession, and it’s not coming back. To adapt to today’s business realities, question all your beliefs and assumptions, get comfortable with uncertainty, and adjust your expectations. For most, the new ‘normal’ will be slow and sustained growth rather than a hockey-stick curve and it will continue to surprise us.” Source: Blogging Innovation: 10 Lessons Learned from 2009 – Innovation blog articles, videos, and insights

Which one is yours?

Reblog this post [with Zemanta]