Churches and their communicators are always sending a message to their local communities. Our given message is to be the kingdom of God and gift of Jesus Christ. When this message is not clearly proclaimed by our verbal and non-verbal communication, our audience fills in the blanks. Our neighbors come to two conclusions: we are either ignorant of their problem, or we don’t care. Or both. And unfortunately, there are churches in both camps.
No one accidentally concludes you are a loving church without hearing your message. No one guesses you are a serving church without seeing your actions.
The current religious climate demands we exhaust every possible avenue in carrying the message of Christ clearly and concisely to any open ear. If your church is not using Facebook, then start—your high school, chamber of commerce, library and most tax paying citizens are. If you don’t use Twitter, learn—your friends and community already have. Does your local community have a bulletin board, free town mailer, radio station or homepage? Get on it. Go out in your community, and do something. The church’s silence is killing her message. If you make people guess what you are about, they will guess wrong.
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