Building online reputation: content marketers need content readers!

One of the most important parts of building online reputation is feeding yourself a nutritious information diet of the best thinking in your field of expertise and sharing the good stuff you find effectively. Clay Johnson made the first part of this point well in his underappreciated book The Information Diet a few years ago, […]

How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter […]

Google semantic search; the next big thing?

Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. […]

Google Plus haters I love you!

Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You’re like a guy with a tiny schwanz posting about how size doesn’t matter! Everybody knows you’re overcompensating for something… Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and […]