5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter […]
Click here to listen to Jeff Korhan’s interview with Martin Shervington: Google+ Communities: Amplify Your Content In Search – Jeff Korhan.
Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. […]
Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You’re like a guy with a tiny schwanz posting about how size doesn’t matter! Everybody knows you’re overcompensating for something… Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and […]
Want to get found in Google? Watch this… If you’d like to know more about this approach, use the contact form below!
Looking ahead to 2014!? Is it too early to think about that already? Not if you’re a content marketer! I mean think about it — most of your competition will spend the month of December partying like the Grasshopper in the classic fable. It’s time to think now about being more intentional with your search […]
Haven’t warmed up to Google+ yet? It took me a long time, too. Understanding the information in this post is what pushed me over the edge and made me a Google+ evangelist…
One of the powers of YouTube is to create commercials that people actually WANT to watch and distribute while avoiding the constraints of television advertising which most people ignore anyway!
A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: “Thought Leadership is _______”. My response? Fundamental. As in “thought leadership is fundamental”. Craig asked me if he could post my definition on his site with attribution and frankly I don’t know if it’s because he […]
Michael Moon – author of the book Firebrands – hypothesized prophetically and correctly 15 years ago when he stated that we had moved beyond the information age to the age of trusted relationships. I always found this curious because we had just entered the era of the personal internet – surely THIS was the information […]