How to focus your effort to “get found” in search

How I started 10 years ago, I was a business development manager for a high tech startup in Green Bay, Wisconsin. No, that’s not an oxymoron. Steve Jobs was born here. We are the Silicon Tundra! But I digress. During those days, I spent fully 50% of my time looking for the journalist that would
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What is the least I have to do to “get found” in search?

How I started 10 years ago, I was a business development manager for a high tech startup in Green Bay, Wisconsin. No, that’s not an oxymoron. Steve Jobs was born here. We are the Silicon Tundra! But I digress. During those days, I spent fully 50% of my time looking for the journalist that would
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3+ reasons why I’m STILL bullish on Google+

Despite all the uninformed opinions spreading doom & gloom about Google’s latest failure, when I begin working with a client, we start on Google+. “Why” they say “isn’t Google+ dead?” Au contraire. Here are three reasons why Google+ is STILL fundamental if you want to get found: Of all social networks, Google+ ranks #3 behind
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How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter
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Google semantic search; the next big thing?

Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence.
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Google Plus haters I love you!

Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You’re like a guy with a tiny schwanz posting about how size doesn’t matter! Everybody knows you’re overcompensating for something… Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and
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