What is the power of YouTube?

Español: Logo Vectorial de YouTube

One of the powers of YouTube is to create commercials that people actually WANT to watch and distribute while avoiding the constraints of television advertising which most people ignore anyway!

67 Social Media Tools I recommend…

No, I don’t use all of them [my list is here and the ones that I have automated are in color in the image below] — but I know they work with ifttt.com and I believe that automation is a big part of any efficient social media work flow. When you use a tool like ifttt.com, their engineers will keep track of all the connections for you and will even alert you via email if one of your recipes break! This product is so good, that I hope they offer an opportunity to pay for it soon…

As always, I recommend that you use exactly as many tools as you need and not a single one more…

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Not familiar with ifttt.com? Watch this cute girl talk it up:

As you can see, she really likes it! :-D

Here’s more of a how to:

Thinking about thinking about transformational thought leadership…

The title is not a typo. Watch the first video and you’ll know what I mean!

Some thoughts on searching for the ‘middle way’ and attempting to apply it to transformational thought leadership. Some very rough thinking along the perilous path of ‘becoming known’…

5/10/2013; apparently I blew the first video. I’ve been informed that there’s no sound but I won’t be able to redo it until Monday. Enjoy the rest of the post…

Here’s the version WITH audio;

http://storify.com/livingbusiness/the-middle-way

 

Step into Your Starring Role

Earlier this year I ‘discovered’ the ‘imposter complex’ thanks to my yogi Jackie Dumaine. The more I learned about it the more I understood why I haven’t finished my epic book on ‘Becoming Known’. I believe, you see, that if you can name it you can ‘fix it’. If something has a name, that means you can google it and find tools to help. There are a few reasons why my book remains 70% completed — one of them is that as soon as you put your thoughts into words and declare your expertise in an area, someone smarter can come along and prove that you’re a moron…

tg-noireA few days ago, Tanya Geisler [the author of the following quote] was kind enough to track me down in Twitter and share her TEDx Women talk on the same subject — how I missed this, I’ll never know but as the Buddha said ‘when the student is ready the teacher comes along‘. She says:

Ever since November 2012, I knew that there would be a moment that my TEDxWomen talk would be available for all to see. And that I’d need to find a way to share it with my corner of the world. That is, YOU. I’d love to say that I was excited, but the reality is, I’ve been a little, well…nervous.

I mean, I KNEW I’d be proud of it…I spent weeks (and weeks) preparing, researching, training, practicing, finessing and getting it under the requisite 18 minutes. And I KNEW the content would be good…I know the Impostor Complex like the back of my hand.

But asking everyone, YOU, to go check out my TEDxWomen talk is just…so…selfish, right?

Me, me, me, me, me.

I’ve started and stopped this very post about 15 times. Each time I approached with this question:: “what huge, massive, COLOSSAL value can I bring to my readers AND STILL let them know that my talk is available for viewing?”…as though the two were mutually exclusive.

So I’m about to take a leap of faith. The huge value of this post IS my talk.

Whoa. Whoa. Whooooooooa.

That seriously just kind of took my breath away. The sheer audacity.

But there it is.

My friends, I know A LOT about the Impostor Complex. So much so, that I am indeed becoming an Authority on the topic.

I’m claiming that.

In my perfectly imperfect talk, I’ve outlined a process that moves us from feeling like an Impostor to feeling like an Authority. I use it with my coaching clients, and in my own life. It’s also the backbone of my Step into Your Starring Role program.

If you ever, EVER struggle with the Impostor Complex, then you WILL get value from watching this talk…because I wrote the talk for you.

And now, I leave it in your loving hands, and will go and celebrate (an ever-important step in the process, you’ll see) by busting my Kid out of after-school care early for an ice cream cone.

Because

I did it. I really, really did it.

And if you want to do it too, you can and will too. ”How do you begin? The answer is simple: you decide to.”  – Anne Lamott

And maybe, just maybe this will guide you::

Source: Quite Simply…my TEDxWomen Talk | Tanya Geisler – Step into Your Starring Role

Can I recommend you take the time to watch her talk? I just did…

I believe that the danger and the opportunity of social media and transformational thought leadership is walking the fine line and finding the ‘golden mean’ between imposter syndrome and narcissism. This is such an important impediment to transformational thought leadership that I’m going to start a resource page here. I’ll keep adding to it so come back often…

After the fact; applying 'Einstein's Razor' to transformational 'thought leadership' marketing…

recite-19082-1012712135-u7btyl

Earlier this week I had the opportunity to speak to a group of interior designers about how to become known on the Internet. It was one of the most enjoyable presentations I have given in a long time because 97% of the audience were lovely females from co-eds at UWSP to practicing interior designers, but I digress…

Many people in this audience were new to social media and it quickly became clear that the primary focus should be what’s the least amount of tools and work I can do to get started in the social media space. The conversation around that topic inspired me to come up with the following diagram and the explanation that follows it. I hope you find it useful…

mecosystem too

Questions? Feedback? Comment below or connect with me so we can talk about how this applies to you and your situation…

By the way, here’s a copy of my opening presentation…

…and a link to my notes

Yes, I can help you with a website…

…but a website is only a small part of the transformational thought leadership process — I can also help you determine what you should blog about and how! Here are a couple of examples of websites I’ve done for clients recently. Click image to enlarge…

How I apply David Allen's ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

When I’m teaching social media, I don’t spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that’s been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially for my students were who are mostly business owners or traditional marketing professionals — is ‘how do I add social media to my already overflowing plate and still get home for supper?’. Most of the people in my classes are struggling to keep up with e-mail let alone manage a blog, four social networks and an e-newsletter…

As a consultant, every minute that I spend on my own Internet marketing is a minute that I can’t bill to a client, therefore, I’ve had to force myself to become pretty efficient about how I do things like process e-mail, consumer information and published to the Internet. My constant inspiration in this process has been David Allen’s classic work ‘Getting Things Done‘. I recommend it to anyone who will listen. The heart and soul of David Allen’s book is this diagram:

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How I apply Getting Things Done [GTD] to social media and ‘thought leadership’ marketing…

Thanks to David’s methodology I use as many containers as I need and not one more. I usually handle information only once — especially if I can process it in 2 min. or less. Here’s an attempt to depict what my thought leadership process looks like:

image

If you’re looking for a way to become more efficient about how you develop and document your expertise, comment below or use the contact form to get in such. I’d love to talk with you about applying David Allen’s Getting Things Done [GTD] principles to your world…