Tell Your Business Story, One Blog Post at a Time…

apollo13Mike Allton [one of my new favorite bloggers] writes:

Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate their history and values. And then to help our forgetful minds, we found ways to preserve these stories on stone, paper and eventually electronically.

There are lots of stories that provide pure entertainment value, but most stories strive to teach us something, whether it’s an actual lesson, or our history, or perhaps the human condition. If you think about some of the movies that you’ve seen which, years later, you can still recall and enjoy – there was a lesson in there that stuck with you.

Do you remember, “Toto, I’ve got a feeling we’re not in Kansas anymore.” Sure you do, that’s from The Wizard of OZ! Dorothy has an experience after her home is struck by a tornado and it teaches her to love and value the people she has in her life.

Ok, how about, “Houston, we have a problem.” Of course you remember Tom Hanks delivering that classic line as Jim Lovell in Apollo 13. The simple understatement of the line is even more profound considering most people who watched the film were familiar with the story it was telling, and knew that the astronaut’s troubles were just beginning. But we love that story and that film because of the fantastic triumph of the human spirit it portrays.

And what about, “I’m gonna make him an offer he can’t refuse.” You know that one. The Godfather, right? What’s the lesson there? I don’t know, maybe, don’t mess with the mafia?

The point is, those were great stories which touched us and taught us something. We enjoyed them and related to them and remember them to this day.

What if you could do that for your clients?

One of the most effective purposes for a business blog is storytelling. You can tell stories about your clients and your products or services, but one of the best ideas is to tell stories about your actual business. But what do those stories look like? Here are six different kinds of stories you can tell, as well as some general tips on great storytelling.

Source: Tell Your Business Story, One Blog at a Time | Social Media Today

Do go the source and read the rest of his perspective. You already know the rationale behind having a business blog — Mike’s article may give you the confidence you need to proceed for to expand on what you’re already doing…

9 Steps to Be a Thought Leader

Susan HarrowSusan Harrow writes:

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

Full story at: 9 Steps to Be a Thought Leader — and Become a Media Darling ׀ Susan Harrow | PRSecrets Blog.

Susan has some great ideas on how to achieve thought leadership, however, I think she leaves out one important point in her article: you have to document your work in a way that people can find it! Maybe I’m being Captain Obvious here, but while you read her article, think about how you can leverage business blogging and social networking to provide social proof of your thought leadership…

If this is all geeks to you comment below and asked me how you can get started! I have developed an efficient, cost-effective workflow that you can use as a platform for transformational thought leadership…