Do you like me?

Being a WordPress consultant in the WordPress.com community is a terrible thing. I’m always coming across things that I’d like to change or add to my blog as I read your content on your sites. Changing the look and feel of my blog is something that I could do even more often than I do, but recently, I changed to the Splendio theme and I’m quite happy with the results. It’s a little bit edgy for me, but I think the generally upbeat ‘feel’ is consistent with my message of wholeheartedness and self-compassion…

What about you? What’s your take?

Time for a course correction? Updated 12/13/2012

Here’s another post in an infrequent series that I do to give back to the WordPress.com community

A famous comment usually attributed to Lord Leverhulme goes: “I know that half of my advertising budget is wasted, but I’m not sure which half”. The same is true of your blogging and social media time! How can you tell if you’re on track? Which 50% is working? What can you do if you’re off course? Well, the simplest way may be to check your WordPress.com stats for the past year and see what links people are actually clicking on…

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…then give them more of what they like and less of what they don’t! @jonswanson reminded me that reviewing your mosts popular posts and doing more like them is a good review do to as well!

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Another interesting way is to add twitter tool Twylah to your mix. Twylah brings your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter. Twitter you say? I don’t even use that! Well, you might want to start! I use the sharing feature in the WordPress settings to send every WordPress post to Twitter as a way of amplifying my posts. I also use Twitter to share articles that I don’t feel like sharing on the blog. Together — my blog posts and my tweets — create what I call a lifestream and Twylah is the place where I put that lifestream. Twylah automagically organizes my lifestream by topic and gives me a pretty good indication of how the internet views my lifestream. If the topics are way off, it might be time for a course correction! If the topics look like who you want to be known as, then Twylah provides that validation as well…

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Another reason why I love Twylah in closing is that I can host Twylah on my domain so that I can effectively add Twylah to my WordPress.com blog and get Search Engine Optimization [SEO] benefits from my tweets as well. Oh, and did I mention that Twylah is free?

Blogging in the WordPress.com community is fun, but if you actually want to be recognized as an authority in an area and get found when people are looking for you, these two tools may be all you need to amp your internet presence! Oh, and by the way if you’re looking for WordPress.com or ‘thought leadership’ marketing coaching, you can stop by my business site at http://e1evation.com/services/

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Why I blog…

Click to enlarge. Haters about in politics; I was one. I don’t play that game anymore. This post from a blogging ‘enemy’ shows up in the top of Google search no matter how many other good things I post and it serves as a reminder for me…

I recently wrote the following as a response to a comment made by one of the blog’s most ardent followers and promoters and I thought I’d share it as a post. It speaks to why I do what I do and how I do it…

Stephen, you might be interested to know that I actually got my start in political blogging. Back in 2008, I was considered one of the top political bloggers in the state of Wisconsin — that in and a dollar will get you a cup of coffee at McDonald’s. It will also get you a lot of enemies [as you can see in the first page of my Google search]. Eventually, I quit political blogging because quite frankly, it wasn’t healthy for me. For the first time in two decades I am sitting out the presidential election and observing from the sidelines…

In my business life I am an Internet marketing freelancer and I use this blog to help me stay familiar with WordPress.com because I use this tool for many of my clients. The dirty little secret is that I curate this content as a reminder to me so that when I need encouragement, I can search my own blog — if I took the time to post it, it’s probably pretty good [for me, anyway!]. Of course I could keep these things in Evernote and just enjoy them myself, but sharing them is my way of working out my 12th step of recovery. I post these things in a public forum in hopes that the Universe will use them to help one other person with a positive thought when they need it most. It’s also away that I can help great thinkers amplify their thoughts and I like to do what I can in that regard as well. At end of the day, however, it’s like I told blogger David Kanigan this morning — it’s the blogger that benefits the most…

Thanks for stopping by! Be encouraged — reblog what you need and leave the rest…

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Jeg har mistet min vei

Don’t worry! If you’re looking for Todd Lohenry, you’re in the right place — I’ve just made a few changes to get myself back on track!

For me birthdays are a time of reflection and this year was no exception; I spent a lot of time thinking about this blog and what it isn’t trying to accomplish here and here is my conclusion: I was a foreign language major in college and one semester I took a little Norwegian. One of the phrases I remember after 30 years is “I’m lost” — Jeg har mistet min vei. Point? Focus. I lost mine on this blog and it is affecting my life in other areas and draining resources from other important projects so I’m going through the same process for myself that I would do with any client — in other words, I’m going to eat my own dog food and sharpen my focus.

Backstory: I started blogging with Google’s blogger over seven years ago. Three years later I moved to WordPress. Throughout that seven years my personal blog has been a place to practice my blogging skills while sharing personal or non-business thoughts. Until 2008 I was very involved in the political process and earlier posts will reflect that. Now my focus has shifted from divisive politics to compassionate communication around Celebrate Recovery and the things that I have learned through that program. This blog is a way of working my “12th Step” by sharing the good things I find along the way and I am changing the name to reflect that sharpened focus.

The universe provided a great reminder this morning — a quote from David Allen in a post from Ciara Conlon on the Lifehacker blog which I curated here but the image is worth repeating…

My WordPress username is kingofcuration and there’s a good reason for that; in my consultancy I have developed a very efficient workflow for thought leadership marketing — kind of a “lather, rinse, repeat” cycle called the ‘e1evation workflow‘ — but just because I can do this better and faster than most people doesn’t mean I should. My focus should and must be my business, my business blog and applying the workflow to that process. Perhaps even more important at the moment is the book I am writing about thought leadership marketing which I must finish this month…

I don’t want to fall into this trap!

Questions? Feedback?

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How to Balance Your Blogging Tasks Without Going Crazy

Blogs consume their publishers.

They require intense concentration and time.  There’s always something to do and not enough time to do it.  Blogs are the only marketing tool that requires such a huge intellectual and emotional investment. I’ve heard many people compare their blogs to children.  I agree.

Like children, authoring posts and growing a blog is deeply gratifying.  I still remember the day I saw Pushing Social mentioned in another blog post.  I still read my first comment.  I’ve kept the drafts of every blog post I’ve ever written, like a photo album of my “baby’s” progress.

The problem is that our blogs aren’t children.  They are tools that help us achieve tangible goals.  Like any other tool, we must keep our blog in perspective.  We also need to stay mindful of the tremendous effort a blog requires and balance our energy and time investment accordingly.

Get more here: How to Balance Your Blogging Tasks Without Going Crazy – Pushing Social