What if I told you there’s a way to do it all with email

17opbxYou? You’re a small business owner or solopreneur. You know you need a website you can update by yourself and that there are advantages to participating in social media but you don’t have time to learn WordPress, Facebook, Google+, Twitter and LinkedIn and a host of other tools. You know you should be doing an electronic newsletter too and maybe Instagram and Pinterest as well but you just don’t have the time.

What if I could show you a way that you could do all of these things simply by sending an email to the correct address. That all you had to do was what you already know how to do: write an email and attach a picture and that that content would be magically transported across the internet and end up in all the right places, building your brand online and generating leads for you. Well? I can and I will if you’ll let me.

Chances are, you’re already sending dozens of emails about your business every day but because you’re not exposing them to Google and Facebook and Twitter, you’re only reaching one person at a time. The difference between a thinker and a thought leader is that while they both have a point of view, the thought leader shows up in search by using these good, fast and cheap tools to build an online reputations that is searchable, findable, knowable, usable, memorable and shareable. Because of all these ibles or ables, they become credible when buyers are evaluating opportunities in the zero moment of truth.

If you want to make a bigger splash on the internet using a tool you already know how to use — email — use the contact form below to get connected. I can help you get found online…

Pages vs. Collections in Google+

As an experiment, back in January I launched a Google+ Page and a Google+ collection on the topic of the Netflix series ‘Making a Murderer’. I use Friends+Me to take everything I share to the page and move it to the collection so the content is identical. The net result? Look below…

Screenshot 2016-04-01 at 06.26.47

The page has 33 followers with 14,050 views

Screenshot 2016-04-01 at 06.24.37

The collection has 7,548 followers. It started with less than 3,000…

Huge difference, right? I guess when Google says it’s all about collections and communities it’s all about collections and communities! Also, it helps that Google has made the Making a Murderer collection one of it’s featured collections [thanks to a little help from my buddy John Chvatal!].

By the way, the workflow that I use to find the content is one that you can use for any topic. It has few moving parts/tools:

  • Inoreader
  • Buffer/Friends+Me
  • Google+

Here’s a short screencast on how I use these tools to curate content for this collection:

Questions? Feedback? Please comment below…