Let’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing. HubSpot found […]
Put these in your favorite podcast app!
A hand-picked collection of the top social media marketing podcasts that are a must listen for every driven social media marketer.
An analysis of over 10 million headlines shows this:
“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples A good headline is one that resonates with your audience not one that resonates with … Continued
Video is becoming a central piece of what’s happening on Twitter. In fact, video views on Twitter have grown 220 times what they were just 12 months ago. With 90% of Twitter video views happening on mobile, this is an ideal way to reach customers in real time, wherever they are.
Interested in working with social influencers to promote your product? Discover six steps to running an effective influencer program for your business.
A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:
Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:
Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:
Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…