How to Curate Content That Will Help Grow Your Brand

Neil Patel writes:

Let’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing. HubSpot found […]

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How to Write Engaging B2B Headlines

An analysis of over 10 million headlines shows this:

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples A good headline is one that resonates with your audience not one that resonates with … Continued

Read more: How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

Filter bubbles; what they are and how to create them

A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:

Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:

Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:

Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…