Speak like a leader

Did you know there is a secret language of leadership that determines who reaches the top in politics and business? In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.

How to Write Engaging B2B Headlines

An analysis of over 10 million headlines shows this:

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples A good headline is one that resonates with your audience not one that resonates with … Continued

Read more: How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn