If you’re interested in ‘getting found’ by searchers, you need to know about semantic search.
The word “semantic” refers to the meaning or essence of something. Applied to search, “semantics” essentially relates to the study of words and their logic. Semantic search seeks to improve search accuracy by understanding a searcher’s intent through contextual meaning. Through concept matching, synonyms, and natural language algorithms, semantic search provides more interactive search results through transforming structured and unstructured data into an intuitive and responsive database. Semantic search br
According to Shoudmeloud, the content curation process consists of finding, tagging, rating, commenting, updating and contextualizing content. Or as this infographic simplifies it, curation means compiling relevant materials into one source that you can share on social media:
You? You’re a small business owner or solopreneur. You know you need a website you can update by yourself and that there are advantages to participating in social media but you don’t have time to learn WordPress, Facebook, Google+, Twitter and LinkedIn and a host of other tools. You know you should be doing an electronic newsletter too and maybe Instagram and Pinterest as well but you just don’t have the time.
What if I could show you a way that you could do all of these things simply by sending an email to the correct address. That all you had to do was what you already know how to do: write an email and attach a picture and that that content would be magically transported across the internet and end up in all the right places, building your brand online and generating leads for you. Well? I can and I will if you’ll let me.
Chances are, you’re already sending dozens of emails about your business every day but because you’re not exposing them to Google and Facebook and Twitter, you’re only reaching one person at a time. The difference between a thinker and a thought leader is that while they both have a point of view, the thought leader shows up in search by using these good, fast and cheap tools to build an online reputations that is searchable, findable, knowable, usable, memorable and shareable. Because of all these ibles or ables, they become credible when buyers are evaluating opportunities in the zero moment of truth.
If you want to make a bigger splash on the internet using a tool you already know how to use — email — use the contact form below to get connected. I can help you get found online…