Jayson Demers recently wrote this as a part of an article on 7 SEO Trends That Will Dominate 2017.
I’ve been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts. As social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts, I anticipate we’ll see more companies and organizations take advantage of personal branding. This will simultaneously lead to more opportunities and more competition, so watch out—and make sure your strategy is in order.
20% creation and 80% promotion!
It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right? Think again.
Source: How to Promote Your Blog and Make it Viral (Infographic)
David Amerland writes:
There comes a moment for those who run a business on the web that they realize a couple of things: first that search is incredibly technical in terms of how it works and second that their efforts to understand what they need to do in order to gain more visibility on search are hampered by this apparent technical complexity.
It wasn’t always like that. Ranking in search used to revolve around ‘simplicities’ such as keywords, links and volume of content and it used to include some arcane practices such as Pagerank sculpting, link-juice building and text-to-code web page ratio.
Although it’s true that the complexity (from a purely technical perspective has increased) there are still simple things that every website owner should be doing to help them rank better in search, help them increase visibility on the search results and help them on their quest to grow their business.
Go to the source for more: Semantic Search Basics
No book I’ve ever read on the topic of search was as beneficial as David Amerland’s book Google Semantic Search. If you want to understand the state of search today, you simply must read it…