This year has been a difficult year for knowledge workers and content marketers what with the shuttering of Google Reader and the removal of RSS feeds from Twitter and other similar moves on the part of major technology companies. Major players like Google and Twitter are engaging in shaping strategies to force us to use their products in ways they want us to, not which are best for us…
Thank goodness then for people like Amit Agarwal who generously share their brilliant thoughts with us and enable us to circumvent the powerful forces in technology who are looking to dis-empower us!
Let me back up for a moment and talk again briefly about the topic of thought leadership. To me, the Internet provides an opportunity to offer social proof of one’s expertise in any given area. In applying ‘Einstein’s Razor’ of “things must be made as simple as possible but no simpler” to the problem of social proof of thought leadership, I say that thought leadership on the Internet boils down to two basic activities; finding and sharing good information. You need to feed your expertise before you can feed your followers. RSS is a critical part of this process and Google, Twitter and others have been making it difficult to use RSS so that you have to go to their site in order to read content. First Google killed Google Reader and then they removed RSS feeds from Google Alerts.
Where does Amit fit into the picture? Watch this video in which Amit shares a way to get RSS feeds from Twitter again, ironically via Google scripting:
The great news is that I can now track Twitter topics, lists, and users via feedly, my RSS reader again! Thank you, Amit, for the valuable work you do…
Here’s a sampling of some of his great thinking!