Blogs consume their publishers.
They require intense concentration and time. There’s always something to do and not enough time to do it. Blogs are the only marketing tool that requires such a huge intellectual and emotional investment. I’ve heard many people compare their blogs to children. I agree.
Like children, authoring posts and growing a blog is deeply gratifying. I still remember the day I saw Pushing Social mentioned in another blog post. I still read my first comment. I’ve kept the drafts of every blog post I’ve ever written, like a photo album of my “baby’s” progress.
The problem is that our blogs aren’t children. They are tools that help us achieve tangible goals. Like any other tool, we must keep our blog in perspective. We also need to stay mindful of the tremendous effort a blog requires and balance our energy and time investment accordingly.