In the latest ‘drive-by’ management trend, the deification of Steve Jobs continues…
Mimicking Mr. Jobs’s keynote style and adopting catch phrases like “one more thing”—the words Mr. Jobs often used to introduce products—may make bosses think they’re operating more like the genius himself. But it has provoked plenty of eye-rolling among staffers. “Some employees are teasing me about when I’ll start wearing black turtlenecks,” says Mr. Thammineni, referring to Mr. Jobs’s signature item of clothing.
“It’s not to that point of being annoying yet, but it might get there,” says Dominique Levin, vice president of marketing at Totango Inc., a software company based in Mountain View, Calif., and Tel Aviv. Her boss, CEO Guy Nirpaz, devoured all 656 pages of the book in three days, then bought copies for his employees—including Hebrew translations for employees in Israel—so they could discuss the book at company meetings.
Jobs was a brilliant but an assaholic! Managers should be careful about who and what they choose to emulate…
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